SILVER SPRING, Md.—The Security Industry Association (SIA) has named new leadership of the SIA International Relations Committee. Mariana Ramírez of Axis Communications has assumed the role of chairperson with and Vanesa Cabral of Convergint now serving as vice chairperson.
In these roles, Ramírez and Cabral “will oversee the International Relations Committee, which works to internationally represent and advocate for SIA members in the security industry,” according to the association announcement.
The committee “serves as an authoritative resource for SIA members and their partners in priority international security markets,” the announcement says.
That effort starts with the security market in Latin America (LATAM) and continues as the oversight body “charged with developing and executing SIA’s international outreach strategies and programming objectives designed to promote international cooperation and marketing opportunities between SIA members and various international security companies and security industry trade associations,” according to the SIA announcement.
What Do Mariana Ramirez and Vanesa Cabral Bring to the SIA International Relations Committe?
Ramírez is the regional marketing manager for Latin America at Axis Communications, where she is responsible for “positioning the Axis brand as a leader in the video surveillance and security sectors across the region,” according to the SIA announcement.
Previously, Ramírez collaborated with CommScope, a global technology and telecommunications company, by implementing its marketing strategy for Mexico and Brazil. She has 16 years of experience in team leadership, technology, digital transformation and digital marketing and holds a degree in hotel management from Intercontinental University and an MBA from IPADE Business School.
Ramírez is certified as a fintech, big data and business strategy specialist by Tecnologico de Monterrey and the Autonomous Technologic Institute of Mexico, certifications that place her among the experts in these fields.
Ramírez has been a member of the SIA International Relations Committee for the past year, contributing to initiatives focused on strengthening the security industry across the Latin American region.
She is an AmbassadHER for the SIA Women in Security Forum (WISF) community and actively participates in industry events like SIAThere!, educational conversations and networking initiatives that help foster collaboration and knowledge sharing across the security community.
“I am truly honored and excited to join SIA as the International Relations Committee chair and contribute to the continued growth and professional development of the security industry,” says Ramírez in the SIA announcement.
“One of my main priorities will be helping create meaningful educational initiatives and conversations that bring together manufacturers, partners, integrators and end users to drive innovation, collaboration and long-term industry growth,” she says.
“I look forward to supporting the development of relevant, high-impact content that helps empower professionals, strengthen our community and elevate the value of education as a key driver for business transformation and leadership in the security industry,” says Ramirez. “I am especially excited to take on this role alongside Vice Chair Vanessa Cabral, working together to help expand SIA’s presence, engagement and positive impact.”
Cabral is a senior executive specialized in partnerships, business development and supply chain. She currently serves as LATAM director at Convergint, bringing a strategic mindset and extensive experience building initiatives across multicultural environments.
With 19 years in the security industry, Cabral has developed and strengthened sustainable business relationships across Latin America, the United States and Europe, successfully navigating diverse markets and business dynamics.
Her career is “defined by a strong combination of long-term vision, results orientation and disciplined execution, consistently creating value in complex and highly competitive environments, and her leadership style focuses on opportunity generation, collaboration and measurable commercial impact,” the SIA announcement says.
Prior to serving as vice chairperson, Cabral has been engaged with the International Relations Committee, working alongside industry peers to:
- support regional initiatives across Latin America;
- fostering collaboration among key stakeholders;
- contributing to the planning and selection of webinars and the organization of networking events, including SIA Education at ISC West, Expo Seguridad México and SIAThere!;
- participating in the launch of WISF LATAM to strengthen inclusion;
- advancing new talent through the RISE program and mentoring within the Mentorship Program; and
- promoting knowledge-sharing spaces to elevate industry standards, highlight the value of SIA membership and support its continued growth.
“It is both an honor and a responsibility to serve as vice chair of the International Relations Committee,” says Cabral in the SIA announcement. “In this role, I am particularly focused on strengthening Latin America’s position as a strategic growth region within the global security industry.
“My priority will be to continue strengthening the impact and relevance of our collective efforts through SIA by working together to navigate growing complexity, build resilience through emerging technologies and improve cross-industry alignment across leading organizations,” she says.
“By working closely across the ecosystem, we can co-create more intelligent, adaptive solutions that meet the evolving needs of end users while unlocking sustainable, long-term value for our members,” says Cabral in the SIA announcement.
What Does SIA Leadership Say About Ramirez and Cabral?
“SIA is proud to welcome Mariana Ramírez and Vanesa Cabral as the new leaders of our International Relations Committee,” says SIA CEO Don Erickson in the association announcement.
“These inspiring and accomplished leaders have been highly engaged in SIA’s programming across the WISF community, SIAThere! networking events and other initiatives to promote diversity, leadership and professional development within our industry in LATAM,” he says.
“We … look forward to partnering with Mariana and Vanesa going forward to build on the committee’s work to represent, advance and advocate for SIA members and the industry internationally,” says Erickson.
The SIA International Relations Committee’s activities include presenting webinars and white papers, hosting committee and networking programs, supporting SIA’s WISF and RISE communities in the LATAM region, mentoring next-generation security leaders, conducting outreach to colleges and universities, providing model program templates to SIA members operating in aligned markets and advocating for SIA’s activities and about given markets to media, independent research firms and the community. Learn more and get involved here.
https://www.securitysales.com/news/sia-names-new-international-relations-committee-leaders/619126/