CUSTOMERS have slammed Target after the retailer increased their anti-theft measures in multiple locations.
Shoppers are comparing the new anti-theft measures to prison, as more everyday items are put behind glass.
2
Customers have taken to X (formerly known as Twitter) to voice their frustration on the matter.
“When I was in Target, and my first time back in Walmart was out there. How about NOTHING LOCKED UP? Just goes to show we in prison in Cali. In im getting released,” one person wrote.
One person photographed a set of colorful loofas, that Target now kept behind a glass.
“Glad these are locked up! I wouldn’t want Target to take the financial hit from people shoplifting these,” the user said sarcastically.
Read More on Target
“Also, I’m happy to have to bother an employee to help me get one of these.”
Another person was shocked when they realized that socks and underwear would also require employee assistance in order to buy.
“This is getting ridiculous.@Target locked up the men’s socks and underwear at their WeHo location. I can’t imagine any loss justifies this level of insanity,” another person chimed in.
More and more shoppers have complained about the increase in anti-theft measures, which have pushed some people to look into online options.
Most read in The US Sun
“It comes to the point of how ghetto does it look that they have to lock up the socks or whatever it is that they have under the key,” one shopper told NBC affiliate KNTV.
A spokesperson for Target told the outlet that it is working to prevent theft and in a statement said “On a limited basis, we employ theft deterrent merchandising strategies, such as locking cases, for categories that are prone to theft.”
Theft has become a huge issue for major retailers in the last few years.
The 2023 National Retail Security Survey found that theft-related losses increased from $ 93.9 billion in 2021 to $ 112.1 billion in 2022.
“Retailers are seeing unprecedented levels of theft coupled with rampant crime in their stores, and the situation is only becoming more dire,” said National Retail Federation Vice President for Asset Protection and Retail Operations, David Johnston.
“Far beyond the financial impact of these crimes, the violence and concerns over safety continue to be the priority for all retailers, regardless of size or category.”
The U.S. Sun has reached out to Target for comment.