Wayfair 'Way Day' omnichannel extravaganza returning in April

Wayfair Way Day returns April 26-28.

Wayfair’s biggest sales event of the year is returning – online and in-store.

The annual Way Day promotion will kick off Saturday, April 26 at midnight ET and run through Monday, April 28, with some early discounts launching Thursday, April 17.

Way Day runs online and in-store for the company’s Wayfair, AllModern, Birch Lane, and Joss & Main, banners. Additional deals will be available for members of the Wayfair Professional rewards program aimed at businesses such as interior designers and contractors.

New flash deals will drop every 24 hours. Customers will also receive savings on thousands of Wayfair Verified items. The recently launched Wayfair Verified program features items that have been evaluated and selected by Wayfair product specialists for quality and value. 

[READ MORE: Wayfair launches ‘Verified’ program highlighting its ‘most-trusted’ products]

Members of the Wayfair Rewards paid loyalty program will have 24-hour early access to discounts beginning Wednesday, April 25 and earn 5% back on every purchase.

The retailer launched Way Day in April 2018 as a 24-hour online shopping holiday, and then extended it to 36 hours in April 2019 and to 72 hours in April 2023.   

“We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes,” said Wayfair president of commercial and operations, Jon Blotner. “Way Day is our moment to help them do just that – with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it’s tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about.”