Half of Americans say they are the sole grocery shopper in their household.
Walmart is top of mind when it comes to grocery store shopping.
The retail giant leads grocery store “consideration” by a wide margin, with 63% of U.S. adults saying they would consider the brand for their next grocery purchase, according to a study by YouGov. Target came in second at 42.5%, followed by Aldi (32.8%), Costco (31.8%) and Kroger (23.9%).
Walmart also ranks top for value with a net score of 42.0. ahead of Target (35.4) and Trader Joe’s (35.3). Rounding out the top five are Costco (35.2) and Aldi (28.2).
In addition Walmart ranked first (64%) when shoppers were asked what stores they had ordered groceries from online in the past 90 days. Amazon was a distant second (34%), followed by Target (19%).
https://chainstoreage.com/walmart-tops-yougov-grocery-store-rankings-multiple-categories