Retailers claimed the top two spots in an annual ranking of the reputations of the 100 “most visible” companies in the U.S.
With a “reputational quotient,” or RQ score, of 82.1, Trader Joe’s came in first in the 2025 Axios Harris Poll 100 corporate reputation rankings, Outdoor apparel retailer Patagonia was a close (82.0) second, followed by Microsoft, Toyota, Costco and Samsung. (A list of the top 25 companies is at end of article.)
More than 16,000 Americans participated in the survey, which ranks companies on categories such as brand trust, ethics, culture, trajectory, products and services.
In other survey findings, nearly half (46%) of all corporate reputations as consumers criticized businesses for passing along higher costs, delivering poorer perceived quality for their stretched dollars and even capitalizing on tariffs to pad profit margins.
https://chainstoreage.com/trader-joes-patagonia-take-top-spots-corporate-reputation-rankings