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Tariffs, Topshop and loyalty: Why Asos’ boss is looking ahead despite the turmoil

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Tariffs, Topshop and loyalty: Why Asos’ boss is looking ahead despite the turmoil

By Chloe Mills2025-04-24T15:54:00

Tariffs, Topshop and loyalty: Why Asos’ boss is looking ahead despite the turmoil

After Asos showed the “strongest sign yet” of its transformation strategy paying off, Retail Week explores the opportunities and challenges ahead for the fashion retailer

It was Asos that delivered a sprinkling of positivity to the City today after updating on its trading performance and strategic progress for the first half of the year to March 2, 2025.

https://www.retail-week.com/fashion/tariffs-topshop-and-loyalty-why-asos-boss-is-looking-ahead-despite-the-turmoil/7048574.article