Many (71%) retailers have switched suppliers from higher tariff to lower tariff countries.
Most retailers are raising prices, moving production and product sourcing, and taking other actions in response to the Trump Administration’s fluctuating tariffs.
More than three-quarters (76%) of respondents said their businesses had increased the price of goods they sell to mitigate the cost of the new and expected tariffs, according to a survey of U.S. e-commerce professionals by commerce protection provider Signifyd.
The survey, conducted by Talker Research, shows that on average, retailers are passing along 51% of the cost of Trump’s import taxes. Overall, the surveyed merchants, in big numbers, have made big moves in the face of tariffs — including layoffs, store closings, moving production and product sources and rebalancing their inventory.
The survey also indicates that retailers with online businesses have been scrambling since before the 2024 election to brace for higher import taxes.