Survey: Grocery costs remain biggest painpoint for consumers

Twenty-one percent of those surveyed say they have had to sacrifice other necessities to afford their groceries.

Inflation is continuing to have an impact on how consumers shop – with grocery prices front and center.

Most (82%) consumers are concerned about inflation’s impact on daily necessities, according to a  survey of 2,000 American adults from Qualtrics on behalf of Intuit Credit Karma. Three-quarters (77%) of those surveyed say they have felt the most significant increase in grocery costs, followed by utility bills (39%) and gasoline (37%).

One-in-five (20%) respondents say they are buying more unhealthy food for themselves and their families because it’s the cheaper option. A quarter (25%) admit to occasionally skipping meals, a habit even more common among Gen Z (32%). Twenty-one percent say they have had to sacrifice other necessities to afford their groceries.

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To soften the blow, consumers say they are buying more store-brand products (56%), shopping at discount stores such as Dollar Tree or Dollar General (35%), or prioritizing shopping at retailers that offer promotions (22%). About one-in-six (17%) Americans have applied, or considered applying for food stamps, while others report relying on food banks (16%).