Amazon Prime Day has its first major competitor – and it isn’t the retailer you might first expect.
Warehouse club retailer Sam’s Club, a division of Walmart, is locking value prices on more than 1,000 items it calls “summer favorites” – such as grilling gear, coolers, pool floats and fresh-cut fruit trays – through Tuesday, July 22.
Following this savings period, Sam’s Club will launch its “July Instant Savings Event” on Wednesday, July 23. According to the retailer, that promotion will offer deals on summer items as well as back-to-school essentials.
“This is what we do at Sam’s Club — every day, every hour, every minute,” said Diana Marshall, executive VP and chief experience officer, Sam’s Club. “We create effortless, personal experiences and deliver unmatched value, helping our members focus on what matters most. Our members count on us to help them live better, without compromising. And we take that responsibility seriously.”
Sam’s Club is launching its summer discount promotion shortly after Amazon announced its Prime Day 2025 promotion will take place from Tuesday, July 8 – Friday, July 11, marking the first time Prime Day will last four days.
[READ MORE: Amazon sets dates for 96-hour Prime Day event]
Prime Day also offers a number of early deals, some of which have already begun. While the July Instant Savings Event doesn’t precisely overlap with Prime Day, Sam’s Club’s overall July sales strategy seems to be the first of what should be many initiatives by other retailers to compete with what has become an annual promotional tradition only eclipsed by Cyber Week.
Bentonville, Ark.-based Sam’s Club, a division of Walmart Inc., operates nearly 600 stores in the U.S. and Puerto Rico.