The Kroger Co. is leveraging a next-gen platform to analyze up-to-date consumer data for optimized decision making.
The grocery conglomerate is leveraging the Tastewise consumer insights solution to obtain actual data about its customers with a one-minute turnaround time. In order to maintain a competitive edge, Kroger determined it needed to anticipate emerging trends and consumer demands, validate ideas before investing resources into them, and align product offerings with evolving consumer preferences.
By partnering with Tastewise, Kroger has gained access to current data that helps it identify and explore new opportunities and ensure its promotional and merchandising efforts match dynamic consumer preferences. Aligning its product offerings with consumer preferences helps Kroger ensure that products connect with their target audience and enhance customer satisfaction.
Specific areas where Kroger applies Tastewise include crafting dynamic product offerings with consumer preferences in mind to enable effective adaptation to developing trends.
The retailer also utilizes the Tastewise platform to help make informed decisions throughout the development process for new products and initiatives and enhances decision-making with data-based evidence.
According to Kroger, results from the Tastewise implementation include faster validation of ideas and more efficient product development, saving time and thousands of dollars on concept testing.
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Based in Cincinnati, The Kroger Co. operates approximately 2,800 stores under a variety of banners across the U.S., including Kroger, Fred Meyer, Ralphs, Dillons, Smith’s, King Soopers, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick ‘n Save, Metro Market and Mariano’s.
https://chainstoreage.com/survey-71-shoppers-spending-more-time-reading-food-labels