K-VA-T is driving merchandising with AI.
The parent company of Food City is utilizing customer insights to improve enterprise performance.
K-VA-T Food Stores is deploying the SymphonyAI CINDE Connected Retail platform in an effort to deepen its use of customer data across all key business functions, including supply chain, merchandising, shelf planning, assortment, and promotion optimization.
“We are pleased to continually deepen our strong, strategic partnership with SymphonyAI as we progress in our data-driven AI journey,” said Dan Glei, execugive VP of merchandising and marketing for K-VA-T. “SymphonyAI focuses explicitly on aligning with us across all our business processes to achieve our strategic performance goals and be a strong business ally. CINDE Connected Retail provides our category management, marketing, and vendor teams the shopper data-driven insights they need to meet business goals and give shoppers the selection and offers they value most.”
The retailer seeks to leverage customer insights at scale internally as well as in collaboration with its CPG supplier ecosystem. As it opens new stores, K-VA-T is tracking its most loyal shoppers to support activities such as AI-driven shelf planning and tailored marketing campaigns.
https://chainstoreage.com/southeast-grocery-retailer-k-va-t-connects-operations-customer-data