Sleep Number names new marketing chief

Amber Minson most recently served as chief marketing officer of Casper Sleep Inc. under a contract agreement.

Sleep Number Corporation has tapped a marketing veteran to join its C-suite.

Amber Minson will join the mattress retailer as executive VP and chief marketing officer on May 12. In the new role, she will lead Sleep Number’s integrated marketing strategy, drive demand generation, and enhance brand visibility while ensuring message clarity and consistency across digital and in-store experiences.

Minson succeeds Kevin Brown, who is departing the company after 11 years in the role to pursue new opportunities.

“Amber’s joining Sleep Number represents a transition in our marketing strategy, emphasizing efficiency as the foundation for growth,” said Sleep Number president and CEO Linda Findley, who was appointed to the role on April 7 following the retirement of Shelly Ibach. “She will help us reshape how we engage with customers in an increasingly competitive and dynamic marketplace. Amber has successfully led both brand and performance marketing and has a track record of using data to strengthen relationships with existing customers and effectively acquire new ones. I look forward to working closely with Amber as we reevaluate our marketing strategies in today’s challenging market environment.”