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Tailored Brands has named a new member to its executive committee.

The parent company of Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore appointed Whit Alexander as executive VP and chief customer officer, effective Feb. 24. He will be responsible for accelerating growth by understanding customers’ preferences and enabling world-class, innovative marketing practices aligned with Tailored Brands’ brand strategy, and also will oversee the enterprise data and analytics and strategy functions, according to the retailer.

Alexander joins Tailored Brands from McKinsey & Company where has been a partner since 2023, advising consumer companies seeking growth transformation. Prior to that, he spent six years at Best Buy, most recently as executive VP and chief strategy officer. Alexander’s prior roles at Best Buy included chief transformation officer, chief marketing officer and senior VP of personalization, loyalty and strategy. 

In his time with Best Buy, Alexander helped redefine the company’s brand strategy and purpose, steered positioning, membership and enterprise strategy work, led the organization’s media and financial services businesses, and implemented analytics-driven personalization initiatives to engage and retain customers, Tailored Brands said in a press release.

Before Best Buy, Alexander spent two years at Target, where he served as VP of guest planning and loyalty marketing and VP of guest insights and marketing business intelligence.

“Whit is a forward-thinking leader with a proven record of advancing retail marketing and personalization capabilities as well as fostering high-performing teams,” said Peter Sachse, CEO, Tailored Brands His well-rounded view of retail environments and insightful approach to commercialization within omnichannel environments will help us accelerate efforts to build personalized experiences that speak to our customers and achieve new levels of brand loyalty.”