COMPANY NEWS: Neat, the pioneering Norwegian video technology company is continuing to turn heads in hybrid workplaces with its simple yet elegantly designed video solutions. With hybrid work here to stay, the demand for video devices that not only look good but help people meet more easily, regardless of location, shows no sign of slowing down. A recent Frost and Sullivan study forecasts that the global video conferencing adoption rate will more than double from 2020 to 2028 at a compound annual growth rate (CAGR) of 16.7% driven by greater video-enablement of meeting spaces for better hybrid work.
With this in mind, Neat has expanded its award-winning product portfolio with the arrival of Neat Center, a companion video device. A double Red Dot Award winner in 2024, Neat Center delivers even more human connectivity with its 360° meeting experience that ensures remote based participants remain at the centre of every conversation.
According to Neat regional director ANZ Jason MacBride, “Hybrid work has evolved from the new normal to business as usual and organisations are continuing to repurpose their technologies to accommodate the needs of today’s workforce. With many workers now hybrid, it’s more important than ever to have smart video tools that are easy to use, regardless of location and create a sense of really being together. With Neat Center we believe we have delivered this. It makes video meetings feel more natural, flexible and easy to set up.”
Meaningful communication that drives business productivity involves clear speech, gestures, movement, observation and timing. Often hard to achieve through video. Neat Center literally broadens remote attendees’ view of the room, giving them a complete 360˚visual meeting experience.
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MacBride continues, “At Neat we believe that good design encourages compelling communication. However, as humans we constantly shift focus and filter out distractions through our senses and this can be hard to replicate digitally through video. Likewise, most of us don’t have time to adjust settings to join a video call, we just want it to work, that’s where Neat Center truly comes into its own. We are already seeing strong interest for this device across Australia and New Zealand as our customers know it will deliver an even better MS Teams and Zoom meeting experience.”
Enhanced by Artificial Intelligence (AI), Neat Center frames each team member to elevate the feeling of meeting equity for all attendees. It works in any room where there is a main Neat device and ensures remote meeting attendees can follow conversations more closely, even when those in the room are far away from the main device or facing inward, discussing something among themselves. It’s simple to set up, gives users flexible placement options, and improves the capabilities of existing Neat devices including Neat Bar 2 and Neat Board.
Dicker Data head of AV Andrew Upshon comments, “Neat devices continue to be in high demand across our customer and reseller network. Organisations, large and small, are looking for video technologies that not only look great but also pack a punch as far as being easy to use and delivering the best virtual room experience possible. With the flexibility to work across both Microsoft Teams and Zoom, we fully expect Neat Center to raise the bar even higher when it comes to creating the optimal hybrid meeting experience that will boost productivity and ultimately give organisations a competitive edge.”
Earlier this month, Neat Center also turned heads at the prestigious Red Dot Awards (dubbed the Oscars of Design) winning both the Red Dot Award and a Red Dot Smart Award. A reflection of the care and effort spent by Neat on crafting its devices, services and experiences to ensure its customers always enjoy the best Zoom and Microsoft Teams meetings.
Neat Center is currently available, retailing for US$2,290 in Australia and New Zealand.
To learn more about the Neat Center, click here for a video demo.
About Neat
Neat is a Norwegian video technology company providing a complete portfolio of pioneering devices that address any space in today’s modern workplace. Designing engaging experiences that allow you to meet, create and collaborate whenever, wherever and however you want, Neat devices natively support Microsoft Teams, Zoom and a range of compelling business applications. Neat inspires people to unleash their creativity and “flow with the moment,” giving everyone the choice and flexibility to always be at their best. For more information, visit neat.no.