Mulberry is embarking on a new turnaround strategy and has announced the appointment of a new chief financial officer with the aim of returning the brand to profitability.
“We need to get back to where we came from and return to the spirit of Mulberry. First created by Roger Saul over 50 years ago, it is this Britishness, cultural relevance, creativity and responsible craftsmanship that is so loved by our customers.”