Mother’s Day spending to rise over last year

The most popular gift category for Mother’s Day is flowers.

Consumers are expected to go all out for Mother’s Day this year.

Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the  annual survey released by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $33.5 billion and follows closely behind the record of $35.7 billion in 2023.

As with previous years, 84% of U.S. adults are expected to celebrate the holiday, which falls on May 11 this year. On average, those celebrating plan to spend $259.04 on Mother’s Day gifts and celebrations, about $5 more than they budgeted in 2024.

Online (36%) remains the top shopping destination this year, followed by department stores (32%), specialty stores (29%) and local or small businesses (25%).

The most popular gift categories remain flowers (74%), greeting cards (73%) and special outings such as dinner or brunch (61%).