Jollibee currently operates 76 stores in 14 U.S. states.
Quick-serve chain Jollibee is looking to expand its store count – through franchising.
The fried chicken-focused flagship brand of Philippines-based Jollibee Foods Corporation (JFC) is launching its first franchising program in the United States to spearhead its growth. Jollibee says it is seeking multi-unit franchisees who offer “operational expertise and development capabilities.”
Jollibee opened its first North American location in 1998 in Daly City, Calif., and currently operates 76 stores spanning 14 states in the U.S. and 28 stores in Canada. The chain says its projected expansion goal is to have 350 stores across both the U.S. and Canada in the next couple of years, adding that its franchising program will play a “critical role” in this growth strategy, with franchise-owned stores projected to make up the majority of its footprint.
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Jollibee has established a U.S. subsidiary, JBM LLC (JBM), to operate its U.S. franchise program. JBM is currently vetting potential franchisees with strong restaurant operations experience and will soon be awarding franchises in both existing and new markets.
https://chainstoreage.com/jollibee-launches-first-us-franchise-program