The holiday selling season is fast approaching. Best described as the busiest time of year, where a myriad of unpredictable variables come into play as retailers face some of their most difficult challenges. Said another way, “welcome to Q4”. Quarter 4 results often represent the difference between winning and losing, or whether an organization can deliver value to its shareholders – which means predicting the future is a necessary component of achieving the organization’s objectives.
That being said, 2022 is no ordinary year. The uncertainty of this year’s economy has retail leaders asking a very important question, “Will the upcoming holiday season be a shooting star or meteorite mayhem?”
