Grocery spending remains steady, consumers to cut back elsewhere

Grocery spending has remained steady over the past 12 months, according to Attain’s survey.

With prices remaining high, consumers are focusing finding deals on groceries and restraining discretionary spending.

According to new survey data from Attain based on purchase behavior over the past 12 months, 42% of consumers plan to spend less on groceries in the next three months, but 45% don’t plan to make any change. Nearly two-thirds (65%) say price & deals top of mind when it comes to food purchases.

Grocery spending showed a modest increase in the first quarter of 2025, but has remained consistent overall. The survey found that shoppers are buying private label brands (40%), using coupons (40%), and shopping at multiple stores (36%) to save on groceries.