By Alex Beltrani, CEO & Founder of Tattle
In the restaurant business, we’ve always lived by one truth: every guest counts. And yet, in an industry where over 80% of guests won’t return after just one bad experience, many operators are still left asking the same question:
“We have the guest feedback. Now what?”
At Tattle, we’ve spent the past decade helping restaurants dig deep into guest sentiment. We’ve built a platform that turns customer feedback into causal insights—pinpointing whether it was the fries being cold or the wait time being too long. But even the best data in the world is useless if your team doesn’t know what to do with it. The gap between insight and action is the most critical—and overlooked—obstacle in hospitality today.
That’s why we built AI Coach.
It’s not just some run-of-the-mill AI. Tattle’sAI Coach, powered by Anthropic and AWS, is a model that’s fine-tuned to each unique brand and location. It translates real-time feedback into crystal-clear, brand-specific action plans for every store, every manager, and every shift.
Let me tell you how it’s already changing the game for operators.
The Easiest Onboarding of a “New Member”
When brands adopt Tattle’s AI Coach, the first step is to train the coach so that it’s fluent in your brand standards and brand voice. They can simply upload their training manuals, SOPs and brand guidelines directly inside the Tattle dashboard, and within minutes, the AI Coach understands exactly how their brand operates—what “great service” looks like, which standards matter the most, what terms and voice the brand uses. All proprietary materials are securely stored in the server and privacy is fully protected.
This is the first breakthrough. AI Coach isn’t generic. It’s fluent in your brand’s DNA—its voice, values, and vocabulary. That means every insight and every recommendation is not only accurate—it’s actionable, for your team only.
From Feedback to Fixes: The Daily Impact
Picture the life of a General Manager with an AI Coach. Every morning, they simply have to log into the Tattle dashboard, and see the clear, concrete, immediately actionable to-dos right there in front of them—all designed to most likely move the needle on guest satisfaction.
These AI action items are based on issues identified in their store’s unique guest feedback data, which are automatically captured with Tattle surveys. The AI Coach references the brand standards ingested during the onboarding process to formulate these action items, so that they’re always on brand, compliant with procedures, and within the GM’s control.
For example, here’s a real action item from the AI Coach for one of Tattle’s partners:
Simple. Clear. Immediately useful.
As you can see, AI Coach doesn’t just spot problems—it diagnoses root causes using Tattle’s structured guest feedback system. This high quality data is what makes it possible to go from vague sentiment (“meh service”) to specific behaviors (“greeter failed to acknowledge guests within 30 seconds”), and subsequently, targeted actions.
That’s why brands using AI Coach are seeing record-high guest sentiment scores within just months. At Cotton Patch Cafe, GMs using the AI Coach saw a 27% improvement in guest satisfaction scores in just 90 days. Even more impressive? 100% engagement across all stores.
Why? Because the AI didn’t tell them why they were falling short—it told them what to do about it.
The Secret Sauce: Structured Data + Brand Context
Most AI models choke on unstructured, open-text feedback. Tattle’s system is different. It breaks guest experience into micro touchpoints—things like “speed of greeting,” “portion size,” “staff friendliness,” or “food temperature accuracy.”
This gives AI Coach a foundation of structured data to work with—no guesswork required. And because it’s trained on your own SOPs and brand standards, its suggestions are always context-aware and directly within your team’s control.
You’re not getting “just do better on food quality.” You’re getting “check line cook on chicken temperature every 45 minutes—3 guests mentioned undercooked meat.”
A New Era of Empowered Teams
At its core, Tattle’s AI Coach is about empowerment. It gives GMs and ops leaders the ability to focus on the highest-impact fixes, without needing to sift through data dumps or rely on gut feeling. It creates consistency across locations, surfaces early warning signs, and builds a culture of proactive improvement.
More than anything, it helps your hardest-working operators succeed. And when your managers feel supported, your teams perform better—and your guests feel the difference.
Although, let’s be clear: AI will never replace the warmth of a great server or the hustle of a seasoned GM. What it can do is supercharge those humans with insight, clarity, and confidence—so they can do what they do best, even better.
The future of restaurant operations isn’t about less humanity—it’s about fewer blind spots. And with AI Coach, we’re turning feedback into fuel for better service, happier teams, and more loyal guests.
Want to see how AI Coach could work at your restaurant? Let’s talk. We’d love to help your teams fix what matters faster, and make every guest feel like a regular.