For our employees, we continue to create new jobs and opportunities for personal and professional development and, ultimately, career advancement with a purpose-driven company. Our employees are at the heart of our company, and we are incredibly proud of the positive impact so many of our employees have on their local communities by living our mission of Serving Others.
Providing meaningful value to our customers continues to be a top priority, as we understand millions of Americans rely on us to help stretch their budget. We have a multifaceted approach to deliver that value including everyday low prices on national and private brands, as well as offering approximately 2,000 items at or below $1 every day and much more.
We are constantly looking for ways to better serve our customers with the items they want and need. As 47 million people in the U.S. are food insecure, one of our top priorities is to ensure the communities we call home have access to fresh, affordable and convenient food options.
In addition to fresh produce offerings at approximately 6,500 stores, all DG stores offer the components of a nutritious meal including proteins, grains, dairy, frozen and canned vegetables, canned fruits and more.
How would you describe DG’s culture?
At DG, our mission of serving others is — and has been — the cornerstone of our culture and provides a strong foundation for future success.
How does DG keep up with the increasing pace of business and consumer behaviors?
With approximately 75% of Americans living within five miles of a DG, we are uniquely positioned to serve customers across the country by providing convenient access to affordable essentials. No one knows our core customers better than we do, and we work continuously to ensure we meet their evolving needs.
Driving our customer-centric model are consumer insights that help us refine our merchandising assortment and increase access to the everyday items our customers need and want, from health and beauty products to food options.
What role does digital technology play in the business?
We also utilizes digital technology to extend its reach and engagement with consumers while helping them save even more on their everyday essentials. Shoppers can view weekly ads, surface and clip digital coupons, earn DG Cash Back, create shopping lists and calculate their basket all within the DG app and website.
Looking ahead, what are you most excited about when it comes to DG’s future?
We continue to be enthusiastic about our future. We understand millions of Americans rely on us to help stretch their budgets and provide nearby access to the items they need most in their homes. We are committed to making a positive impact on the lives of our employees, customers and communities through our career advancement opportunities, everyday low prices and giving back to our hometowns.
