Edible Brands’ new business is led by cannabis industry veteran Thomas Winstanley, who serves as executive VP for Edibles.com. Winstanley previously served as the chief marketing officer of Theory Wellness, where he helped grow the brand into one of the largest cannabis companies on the East Coast.
“Edible Brands’ wellness-driven approach aligns with the evolving future of this category. With our robust infrastructure and nationwide footprint, we are uniquely positioned to accelerate industry growth,” said Winstanley. “Joining an organization that prioritizes consumers, advocacy, and innovation allows us to strengthen and shape this emerging market.”
In addition to the e-commerce platform, Edible Brands is entering the brick-and-mortar hemp space. The company will open a 500-sq.-ft. flagship store in the coming months in Atlanta’s Inman Park neighborhood serving as a prototype for a limited franchising program. Edible Brands says its first few stores will be corporate-owned, followed by franchise locations.
[READ MORE: Edible’s new chief development officer talks ‘next-gen’ store concept, expansion]
“The hemp industry is evolving rapidly, but consumers still face challenges with perception, education and accessibility,” said Somia Farid Silber, CEO of Edible Brands, who took the reins last October. “We needed a leader with deep expertise in brand-building and regulatory navigation, and Thomas is the ideal choice to bring our vision for Edibles.com to life. His ability to create seamless consumer experiences – integrating product innovation, operations, and retail – sets him apart. We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”
https://chainstoreage.com/edible-brands-launches-hemp-delivery-site-plans-brick-and-mortar-entry