QVC will spotlight women influencers and celebrities during an upcoming promotional event with TikTok.
On Wednesday, May 14, the live shopping network will kick off what it called the “first-of-its-kind cross-category” TikTok Shop Super Brand Day in collaboration with the social media platform. QVC and TikTok will run a live shopping event hosted in Santa Monica, Calif. The promotion will feature members of QVC’s “Q50” women ambassador group, a collective of inspiring women who show that life only gets better with age, the company said. Newly joining the group are Hoda Kotb, Carla Rockmore and Kathy Hilton. Returning ambassadors include Kathie Lee Gifford, Stacy London, Barbara “Babs” Costello and others.
The event will feature speakers spotlighting inspiring women, immersive on-site experiences, a red-carpet entrance, and appearances by Q50 ambassadors, QVC hosts and partners. (QVC initially launched on the TikTok Shop social commerce platform in August 2024, and its parent QVC Group launched the first round-the-clock live social shopping experience with TikTok Shop in April 2025.)
While QVC is streaming live on TikTok Shop around the clock, the special livestream from Santa Monica offers an eight-hour experience that will include new product releases and deals only available on QVC’s TikTok Shop storefront across curated collections, including beauty, fashion, home, and kitchen.
[READ MORE: Trump extends TikTok deal deadline to June 19]
“As many modern women turn to social media, like TikTok, for inspiration and connection, we are meeting them where they are with what they need – showing that style, relevance, and transformation is ageless,” said Annette Dunleavy, VP of brand marketing at QVC Group and Q50 Ambassador.
Specialty content will be available Wednesday, May 14, starting at 10 a.m. PT/1 p.m. ET on @QVC on the TikTok app.
https://chainstoreage.com/cash-app-pay-integrates-dominos-payment-flexibility