HOUSTON — bp is officially launching its epic goods private label brand, which includes more than 50 unique products, exclusively across its retail brands: ampm, Thorntons and TravelCenters of America.
With this launch, the company is “uncovering a remarkable opportunity to set its retail offering apart and create new avenues to develop and deepen guest loyalty,” the company said.
[Read more: Private Label Sales Ring Up Another Record Year]
bp first introduced epic goods to the convenience store industry in 2024, with the line extending across a wide range of products — from candy and snacks to packaged beverages, to motor oil and electronics, as Convenience Store News reported.
https://csnews.com/bp-rolls-out-private-label-offering-across-its-retail-banners
