Every year, APEX brings together some of the biggest names in retail. And every year, there’s one name that gets everyone talking before it ever hits the stage.
The 2026 special guest is officially locked in.
We’ve heard the speculation. Sports legend. Entertainer of the year. Fortune 50 CEO. Maybe even someone completely outside retail who’s about to change how we think about it. The truth? Let’s just say… expectations are high, and this one delivers.
What makes this different is not just who it is. It’s why they’re coming. This isn’t a keynote for the sake of a keynote. It’s a conversation built around where this industry is heading, what’s changing faster than we can keep up with, and what leaders need to be thinking about right now.
Of course, if you’ve been to APEX before, you know the real value goes beyond the stage. The sessions are strong. The speakers are sharp. But the real impact happens in the conversations you don’t plan. The ones that turn into partnerships, strategies, and solutions you can actually use.
So who is the 2026 special guest?
We could tell you. But that would ruin the fun. If you really want to find out, there’s only one way.