Albertsons verifies SNAP recipients for subscription discount

Albertsons is offering discounted FreshPass membership to SNAP beneficiaries.

Albertsons Companies is streamlining and securing the process for federal food benefit recipients to join its FreshPass subscription program at discount.

Albertsons is leveraging SheerID real-time verification technology to ensure qualified individuals can take advantage of a new 50% discount on its FreshPass paid subscription offering for participants in the Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps).

Normally available for $99 a year, or $12.99 per month, FreshPass offers unlimited free delivery on orders $30 or more, $5 monthly credit for annual subscribers, and 5% off select private brand items. Eligible SNAP recipients can take part in FreshPass at a reduced cost of $49 per year.

“At Albertsons Cos., supporting the local communities we serve is a core value for us, and our partnership with SheerID reinforces our commitment by providing the tools to effectively reach the right audience with relevant and meaningful benefits,” said Sean Barrett, chief marketing officer at Albertsons Cos. “Through this initiative, we aim to deliver significant savings and value to SNAP customers, ensuring they have access to essential products and services at affordable price.”

At the core of SheerID’s verification process are offer protections, data privacy, and security measures designed to mitigate offer abuse while maintaining the integrity of sensitive customer information.