Asos obtains end-to-end supply chain visibility

Asos is obtaining a real-time supply chain view.

A U.K.-based global fashion retailer is optimizing its supply chain operations.

Asos, which recently hosted its first-ever brand-owned pop-up location in the U.S., is expanding its usage of the Celonis Process Intelligence platform. Leveraging the solution, the retailer is connecting its end-to-end supply chain in an effort to provide full visibility, transparency and accountability.

As a result, Asos seeks to enable reductions in process variation, increase speed to market, and improve the customer experience. With 20 million active customers in more than 200 markets, Asos sees speed-to-customer as a critical differentiator and is utilizing Celonis technology to connect its product, inbound supply chain, logistics and outbound delivery & returns teams. 

This provides the retailer with a holistic, real-time view of its full supply chain process, from purchase order to put-away to customer delivery. Asos can obtain actionable insights into key supply chain performance metrics, which it hopes will help drive faster, more reliable order fulfillment.

“With Celonis, we’ve connected our entire supply chain — from intake and inbound to outbound and returns— enabling teams to break down silos, streamline processes, cut costs and deliver the latest trends to customers faster,” said Laurence Moore, head of strategic projects, supply chain at Asos.