Consumers can expect discounts in the range of 7% to 10% off listed price across major e-commerce categories over Memorial Day weekend.
That’s according to Adobe Analytics, which said that deepest discounts are expected to be in electronics, apparel and sporting goods. In electronics for example, discounts are expected to peak at 10% off listed price on May 24 (Saturday).
Adobe also anticipates this to be the first Memorial Day weekend where more than half (52%) of online sales will come through mobile devices, driven in part by notable discounts and impulse purchases.
In other insights, Adobe anticipates bigger ticket items (such as large appliances and furniture) will be hot sellers over Memorial Day weekend. For example, online sales of air conditioners are expected to rise as much as 200% (compared to average sales levels in April 2025). During the most recent past weekend (May 17 to 18), early deals are already driving an uptick across categories. For air conditioners, online sales were up 119%.
In apparel, Adobe expects a boost in children’s apparel, with online sales up as much as 130%. Online sales in this category were already up 56% this past weekend, as consumers took advantage of early deals to stock up on children’s socks, underwear, shorts, and t-shirts.
In sporting goods, online sales of bicycles are expected to rise by as much as 140% (up 91% this past weekend). And for pool equipment, online sales are expected to rise by as much as 130% (up 85% this past weekend).
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