Puma hits sustainability goals including 90% recycled materials

A global athletic apparel and footwear brand is making progress in circularity, climate and human rights.

In its new sustainability report, Puma says it achieved its goal of making nine out of 10 products from recycled or certified materials in 2024, and has significantly increased its use of recycled and certified materials which emit fewer greenhouse gases.

During 2024, Puma says it used 13% recycled cotton and about 75% of recycled polyester fabric in its products. While recycled polyester is usually manufactured from plastic bottles, Puma’s textile-to-textile recycling project Re:Fibre uses industrial and post-consumer waste as the main source of raw materials. In 2024, 13.9% of polyester used in the company’s apparel products was made with Re:Fibre.

“Reaching our goal of nine out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at Puma and our manufacturing partners,” said Puma chief product officer Maria Valdes. “We will take this momentum and continue to look for ways to reduce our environmental footprint as part of our ‘Vision 2030’ sustainability goals.”

[READ MORE: Puma building global e-commerce platform with Google Cloud]

Puma also provided updates on its progress in meeting climate and human rights goals:

Climate

Puma continued to work with its core suppliers to reduce greenhouse gas emissions in the supply chain. As a result, the company reports that emissions of purchased goods and services decreased by 17% between 2017 and 2024.