Applebee’s is enhancing the brick-and-mortar customer experience.
Applebee’s Neighborhood Grill + Bar is upgrading a number of in-store solutions, centered on a new POS implementation.
Dine Brands Global Inc., the parent company of Applebee’s as well as the IHOP and Fuzzy’s Taco Shop casual dining banners, is implementing Toast technology at Applebee’s locations nationwide.
In addition to Toast POS terminals, the agreement will see Applebee’s restaurants deploy Toast Go handhelds, Toast Kitchen Display Systems (KDS), and the Toast Restaurant Management Suite Enterprise.
“This is a crucial step in the evolution of our 45-year-old brand,” said Justin Skelton, CIO at Dine Brands. “POS and KDS systems are essential to efficient operations and can have major impacts on both the customer and team member experience. We look forward to working with Toast to enhance Applebee’s technology capabilities.”
[READ MORE: Dine Brands opens first co-branded Applebee’s, IHOP restaurant in U.S.]
Applebee’s, which is one of the largest U.S. casual dining restaurant chains, will utilize Toast technology in an effort to strengthen operational flexibility, provide greater ease of use and responsiveness, improve labor efficiency, and enhance the overall in-store customer experience.
https://chainstoreage.com/applebees-revamps-store-operations-new-pos-system