Best Buy Ads is integrating with Facebook and Instagram.
Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram.
The consumer electronics giant’s Best Buy Ads retail media network is unveiling Social+, a new offering for brands and advertising agencies that allows them to reach its first-party audience and deliver metrics across social campaigns.
Social+ is exclusively available through Best Buy Ads and at launch includes Meta’s Facebook and Instagram networks, with plans to expand to other platforms in the future.
“Our world relies on technology more than ever, and no one understands customers who use and love tech better than Best Buy,” said Lisa Valentino, president of Best Buy Ads. “We’re excited to launch this in collaboration with Meta. With Social+, we’ve set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact.”
Social+ combines proprietary Best Buy customer insights with Meta’s Advantage+ shopping campaigns. The solution leverages automation to find existing and prospective customers and serve highly targeted content to specific customers at optimal times. It will also provide SKU-level insights through Meta’s product level reporting beta capabilities.
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