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Fanatics enters exclusive retail partnership with World Rugby

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Fanatics rugby ecommerce website

Fanatics has struck a new exclusive partnership with World Rugby to launch a global licensed merchandise programme for fans of the sport.

The digital sports platform and sports merchandise retailer has announced an exclusive partnership with World Rugby to launch and manage the body’s official retail and licensing programme, including Rugby World Cups through to 2029.

https://www.retail-week.com/sports-and-leisure/fanatics-enters-exclusive-retail-partnership-with-world-rugby/7047481.article